Marketing Expert

I spent many hours working and talking, customers and potential customers, the fight in the market, in today’s economy. The most common theme in these interactions is a reduction / elimination of investment in marketing activities in anticipation of the storm: “The economy is now so bad I’m not going to win until the operator to save.” This kind of thinking is not like gas buy because the price is too high and still continue to drive. Finally, the high price or not, the car will run out of gas and leave the driver in distress.

My reaction to such a decision is “Gone closing time now, instead of slowly bleeding to death as a witness because your business is as dead anyway!” Harsh, but true. No one wants to say that no one wants to acknowledge this reality. The reaction of our prudent economic situation is the opposite of what seems logical and do market now More Than Ever!

“When times are good, you should advertise, if the weather is bad, you have to win!” (“What a Recession Work for You”, American Business Media). So true. It is a proven fact that the companies on the market continue to emerge in times of economic downturn and healthier than if they were not. This is because consumers do not plan without money, more money to have forever. They recognize that they also appear at the other end of a recession. Take notes on the way they purchase products, once they have money, and that companies offering the products, because if they have money. Enter now, consumers have less money than usual selective about the companies they frequent, and tend to them on the market.

have ultimately clear: they are not companies, they never heard of buy! Buy the they know!

Another quote from the American Business Media Corporation: “If a company fails to maintain its share of mind during an economic downturn, current and future sales are jeopardized. Keeping the cost share the spirit of much less (emphasis added) that the later rebuild. ”

Sound advice companies.

The main problem I can see why companies feel they do not work during a recession is due to what I call “Freeway” mentality. Why still blocked the highway during rush hour? Because most people have learned that the highway is the only way to achieve their goal. Is that true? No! Other routes are available. People have wanted to travel no new ground. Then she climbs onto the highway and traffic CUSS.

Most entrepreneurs have learned that there are a few ways to make the publicity: radio, newspaper, TV,. All can be very expensive and very limited in their effect. So, as marketing dollars dry up, and it apparently is the only available methods of advertising, believes that the owner of the company, it can no longer advertise.

So what if a company has no funds for advertising and market in times of economic downturn? Well, first of all, it is time to consider why it is so. Pure financial issues could be responsible for this. But budgets increase sales. Lack of sales decreased budgets. The answer is to move either to sell funds from other parts of the budget in the marketing department, or more, more marketing budget to add.

If the budget is really zero, while the cost of the zero dollar marketing activities should be used: Craig’s List, Ebay, Bank programs in the stores, blogs, website promotion, press releases, networking groups, etc. The fact is it to take other ways to obtain the objective of sales. As soon recover sales, other marketing methods may be more familiar.

Another point is made: An economic slowdown does not mean zero sales for all companies, this means that fewer dollars are on the market. Nothing prevents that all companies have less and less turnover. An entrepreneur who decides not to keep less or even increase your sales revenue in a downturn have! However, natural selection tends to work when fewer dollars are on the market. The work of the owner of the business is inevitable, that is selected from the market, but the growth of his business! This is done by engaging the limited funds available. Marketing and Advertising, as it is done.